Chronolight: Technical illustration and interactive online demo

When it came to creating an exclusive custom timepiece the Ruler of Abu Dhabi and President of the UAE Sheikh Khalifa Bin Zayed Al Nahyan, TBlack knew they had to produce something really special. 

And so the Chronolight was born. This first remarkable custom watch was a modified Rolex Daytona featuring a light enhanced dial that illuminates to reveal the owner's name, etched in piercing blue Arabic LED script.

After producing a limited run for Sheikh Khalifa Bin Zayed Al Nahyan TBlack decided to add some additional custom styling options and make this specialist customisation available to their wider client base.

TBlack approached KOMOKO to capture the essence of this watch in an incredibly detailed technical illustration, which could be scaled up and down and colourised without any loss of clarity. By using a layered vector illustration we were able to separate out individual components and created interactive demos that showcase the unique light-modification functionality. 

The illustration and demo application were embedded in a landing page which has been used to drive interest in the Chronolight, supported by a wide range of marketing including email newsletters, Google Adwords campaigns and feature articles across the luxury goods blogosphere.

A precise digital expression of the ultimate timepiece